IS YOUR STORY DOING ITS JOB - OR JUST FILLING SPACE?

What’s Your StorySCORE?

Most organisations have a story.

Your story sits behind your About Us page and all of your promotional and marketing materials.

It’s the way you appear in the world and explain what you do. To your clients. To your team. To yourself.

But... is your story doing its job - or just filling space?

Take our 3-minute StorySCORE Quiz and we’ll send you a personalised PDF report that will show you what your story is really doing - and what it could be doing better.

If your story’s working, great! But if it’s wobbling, we’ll help you see where and why.
And show you how to fix it.

We’ll also send you a free copy of How to Find a Story That W.O.R.K.S. - our comprehensive guide to help you zoom in on the problem-solving story you need to tell.

Is Your Story Doing Its Job - Or Just Filling Space?

Is your story doing its job - or just filling space?

If you asked five people in your team what your organisation’s story is, would you hear the same answer?

Yes - like we’ve all been reading from the same secret script.

Sort of - there’s something written down somewhere, but it’s not what people actually say.

Unlikely - we’ve never really thought of it as a story.

No - we’d get four different answers and one nervous cough.

How confident are you that your story is simple, clear, and easy to follow?

'Nope' (0) to 'Kinda' (50) to 'Completely!' (100)

100

Would someone scrolling your LinkedIn, website, and latest sales deck see the same story running through it?

Honestly, no idea - never checked.

Some of it lines up. Some of it wanders off.

Not really - depends who signed it off.

Yep - our story holds steady across the board.

Nope - it’s like three different companies.

Is your story showing up in all the right places - or just hanging out in the About Us section?

What story?

Pretty much - it’s in our decks, docs, and website, but never really comes up in conversation.

Definitely - it shows up in everything we say and do.

Sort of - it shows up internally, but not really beyond that.

No - there’s a vague story somewhere, but we couldn’t write it down.

Yes - it’s part of how we sell ourselves.

Not really - it’s on a printout by the microwave.

Do your clients ever repeat your story back to you?

No - and to be honest, we’ve never heard any story come back.

Yes - theyve got the gist, with some creative licence.

No - they usually just describe what we sell.

Only when prompted. Or heavily coached.

Yes - and sometimes they tell it better than we do.

No - they’re too busy telling someone else’s story.

On a range from 1 to 10, how emotionally engaging is your story - in your experience?

How does your story actually feel? Choose the number that comes closest.

Blank face

Jaw drop

Does your story reflect where your organisation is right now?

Kind of - but it’s still using some old lines.

Yes - our story is bang up to date.

No - it’s more fiction now than fact.

Not really - it sounds like us in 2021.

Who’s responsible for keeping your story alive and kicking?

Someone senior believes in it, but it rarely gets told or shared.

It’s championed from the top and embedded across the team.

Marketing looks after it, but no one else really uses it.

It’s shared by leadership for use in key moments.

No one. It’s not in anyone’s job description.

Other (please specify):

What’s your story currently trying to do - if anything?

Choose the best fit answer here - even if your story’s still figuring itself out.

Convince people to choose us or buy from us.

Not sure - we’ve got a message, but I’m not convinced it’s a story.

Help people - inside and out - understand what we do and why.

Nothing really - we’ve never set a goal for it.

Shift perception, and change how we’re viewed.

Drive awareness and get us seen.

Does your story make it obvious why people should choose you - even when your competitors shout louder or charge less?

Yes - our story does the heavy lifting before we even say hello.

Only if they squint and read the small print.

Sort of - but we explain rather than persuade.

Nope - we sound reassuringly similar to everybody else.

We think so - but we’re also quite close to it, and quite fond of it, so we might be wrong.

How do you know if your story is working?

We track engagement or actual outcomes linked to the story.

We get nice feedback and the odd bit of praise.

We just get a general sense that it’s landing.

We’ve never really tried to measure it.

We honestly don’t know what success would look like.

In one line, what do you wish your story could do better?

This won’t affect your score - it just gives us a sense of what you’d love your story to do next.

Almost there!

Where should we send your personalised StorySCORECARD Report?

Your name

Your Email

We’ll never share your details. We’ll only use this information to send you your personalised report and your free guide PDFs. And we’ll only get in touch when we’ve got something genuinely useful to say. You can read our Privacy Policy here.

Step:

Prefer to email us directly?
Drop us a message at
StoryCurious@50pictures.com

“Coming together is a beginning. Keeping together is progress. Working together is success.”

- Henry Ford