Story-driven Digital
Videos for Screens of
All Sizes

Whatever business you’re in today, you’re in the marketing business. But your customers don’t want facts and selling points. They want a story. And they know a great story when they see it.

They ENGAGE

They LEARN

They FEEL Something

And They REACT

So, successful marketing
= telling great stories.

Meet Your Mentor

50 Pictures has decades of experience in editorial storytelling for all the major UK broadcasters. We’re a friendly team of award-winning researchers, writers, producers, directors, shooters and editors, and we’ve honed our skills crafting story-driven documentaries, factual entertainment programmes, short films, commercials and promos.

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Now, that expertise is yours, with our unique 50 Pictures StoryFINDING-to-StoryTELLING Process - a proven pathway to finding and telling G.R.E.A.T. stories.

Stories that are Gripping, Remarkable, Engaging, Authentic and Transformational.

STAGE ONE

STORY FINDING

50 Pictures StoryFINDING involves deep dive question-and-answer sessions. We listen intently to learn and fully understand your objectives and motivations, the obstacles you’re trying to overcome and the world in which your stories take place. We discover:

The PURPOSE of your story...

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By defining your story’s Five Focus Words we keep your story’s vision and direction clear from start to finish;

The PEOPLE in your story...

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by identifying the most engaging personalities and their motivations, we build profiles of your cast of characters and potential protagonists;

The PROBLEMS you want your character to overcome...

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Once your story's PURPOSE is clear, we brainstorm the obstacles standing in the way;

Where and when your story takes PLACE...

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We map out your Story World and its Four Elements of Place:
Time, Space, Props and Action;

Which STORY ARCHETYPE aligns with your objectives...

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We devise a Story Structure that provides the most compelling through-line for your story and generates a list of potential PLOT POINTS.

Now we have the ingredients for a great story and can work up a Creative Pitch.

Pre Production

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Research
Character Development
Story Shaping 
Setting the Tone
Refining the Plot Points
Scripting
Storyboarding
Logistics

Production

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Cinematography
Lighting Design
Sound Recording
Producing & Directing:
interviews
actuality
scripted scenes
B-roll

Post Production

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Post-Production
Editing
Colour Grading 
Music
Sound Design
Final Delivery - exporting optimised content for:
websites, social media, television and mobile devices

STAGE TWO

STORY TELLING

Once we’ve found and agreed upon your story’s PURPOSE, PEOPLE, PROBLEM and PLACE, and we’ve pencilled in the key PLOT POINTS, the 50 Pictures StoryTELLING Process kicks in. This process is an end-to-end, multi-platform workflow that covers every step from Research to Final Delivery. Our StoryTELLING Process is divided into three stages:

Find - Tell - Deliver - Succeed - Repeat - Find - Tell - Deliver - Succeed - Repeat

The Power of a Process

Of course, it’s possible to conceive and create stories without a process, using a hit-and-miss approach that relies heavily on unreliable factors such as luck and occasional inspiration. But if you want to tell powerful, original and compelling stories time after time, you need a process.

Our purpose-driven process creates its own luck. It eliminates costly guesswork and wasteful trial and error, and frees up space and time to develop inspired ideas intentionally. 

Clarity and Confidence

With in-built planning and approval at every stage, the 50 Pictures StoryFINDING-to-StoryTELLING process is efficient, effective and reliable. It gives you a clear sense of direction and a defined destination. And it works!

We’d love to be your story-driving sidekick for your next digital video. Complete our quick-fire questionnaire, and we’ll send you an invitation to a free 30-minute StoryFINDING Consultation and a copy of our unique guide on How To Find and Tell G.R.E.A.T. Stories. 

Every business has a story...

...Let's make your's a best seller.