DON’T SHOOT...
...another forgettable,
fact-packed video.
Your audience is human. Tell them a story.
Your audience is human. Tell them a story.
Problem + Story = Solution
Stories are always about
a problem that needs to be solved - which is why stories themselves are such
brilliant problem-solving tools.
They work everywhere: Video. Audio. Email. PDF. Slides. Posters.
But while good stories cut through, the right story, told well, changes things.
So, if your organisation has a problem you’re struggling to solve, what’s the story you’re not telling?
They work everywhere: Video. Audio. Email. PDF. Slides. Posters.
But while good stories cut through, the right story, told well, changes things.
So, if your organisation has a problem you’re struggling to solve, what’s the story you’re not telling?
Our Mission...
At 50 Pictures, we believe business communication and messaging shouldn’t feel like business communication and messaging.
It should feel like something people want to watch, listen to, enjoy, and share.
A story.
We’re here to find and tell yours.
It should feel like something people want to watch, listen to, enjoy, and share.
A story.
We’re here to find and tell yours.
P is for People
(and a Problem-Solving Process)
(and a Problem-Solving Process)
People connect with people, not plots.
So we put people with a sense of purpose at the heart of every story we tell. And we get there through a repeatable, reliable process:
StoryFINDING-to-StoryTELLING
This is a steady, collaborative journey that builds momentum, sharpens clarity, and uncovers a story that actually does something.
A key step involves turning proven narrative forms into practical business tools.
If you’re not sure what kind of story your organisation needs, these seven classic archetypes are a good place to start:
So we put people with a sense of purpose at the heart of every story we tell. And we get there through a repeatable, reliable process:
StoryFINDING-to-StoryTELLING
This is a steady, collaborative journey that builds momentum, sharpens clarity, and uncovers a story that actually does something.
A key step involves turning proven narrative forms into practical business tools.
If you’re not sure what kind of story your organisation needs, these seven classic archetypes are a good place to start:
“How we came to
be”
Not just your origin story - your “What we went through to get here” story
This is where you tell your backstory - showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
Not just your origin story - your “What we went through to get here” story
This is where you tell your backstory - showing your motivations, the Herculean efforts you made, and the unexpected challenges you had to overcome to get to where you are today.
“What we believe
in”
If you don’t stand for something, you stand for nothing
Actions speak louder than words, and these stories prove your principles through action. They help customers, staff, and newbie employees get what you stand for - and why it matters.
If you don’t stand for something, you stand for nothing
Actions speak louder than words, and these stories prove your principles through action. They help customers, staff, and newbie employees get what you stand for - and why it matters.
“Why we do
this”
Show them, don’t tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real, these stories pull people in and allow them to experience your world firsthand.
Show them, don’t tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real, these stories pull people in and allow them to experience your world firsthand.
“Where we’re
heading”
Looking forward to the future
Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel - claiming your space as a pioneer - a visionary - setting the agenda instead of reacting to it.
Looking forward to the future
Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel - claiming your space as a pioneer - a visionary - setting the agenda instead of reacting to it.
“How things
work”
Because nobody reads the manual
If you want people to understand how your product, service, or even your whole organisation works - without boring them to death - this is how you do it: with story-driven Explainers, Product Demos, and Step-by-step Guides that cut confusion and make things click.
Because nobody reads the manual
If you want people to understand how your product, service, or even your whole organisation works - without boring them to death - this is how you do it: with story-driven Explainers, Product Demos, and Step-by-step Guides that cut confusion and make things click.
“What lasting differences we’ve
made”
Proof beats promises
To get people to believe in what you do and trust you like a friend, you need to show them the results of your work with Before-and-After stories that demonstrate real, measurable, undeniable change.
Proof beats promises
To get people to believe in what you do and trust you like a friend, you need to show them the results of your work with Before-and-After stories that demonstrate real, measurable, undeniable change.
“We’re not what you
think”
Changing the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script and hit them with some game-changing revelations.
Changing the narrative
Surprising Case Studies. Customer Testimonials with a Twist. Problem-solving Parables. If people have doubts, this is where you flip the script and hit them with some game-changing revelations.
Our Story Begins
We’re not here to make more content. (In fact, we try to avoid the c-word as much as we can.)
Instead, we start from the belief that your organisation is sitting on compelling, engaging, transformative stories - stories that could help you meet your biggest challenges:
recruitment, retention, alignment, sales, perception, cut-through... (whatever’s keeping you up at night).
Your challenges are problems to be solved.
Stories solve problems.
And humans love stories.
So, the question is:
Instead, we start from the belief that your organisation is sitting on compelling, engaging, transformative stories - stories that could help you meet your biggest challenges:
recruitment, retention, alignment, sales, perception, cut-through... (whatever’s keeping you up at night).
Your challenges are problems to be solved.
Stories solve problems.
And humans love stories.
So, the question is:
“Stories are up to 22 times more
memorable than facts alone.”
Jennifer
Aaker - Stanford Graduate Business School
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