... })();
Your audience is human. Tell them a story.
Welcome to 50 Pictures

The Strategic Story Studio for Ambitious Organisations

What’s Your StorySCORE?

Your organisation has a story
- even if you think it doesn’t.

Not a fairy tale. Not a film script.
Not a novel or an audio book.

Just the way you show up in the world - and explain who you are, what you do, and why it matters.
You might not think of it as a story, but...

...the way your organisation communicates - on your website, in meetings, in campaigns, to customers, to staff - is your story.

Or it should be.

To find out if your message is landing like a story - or just drifting harmlessly through space - scroll down and take our 50 Pictures StorySCORE Quiz.

If you’ve already got a story going, your StorySCORE Report will show you what’s working - and where your storytelling could be sharper.

And if your story is non-existent, we’ll help you get started - with How to Find a Story That W.O.R.K.S. - the handy 50 Pictures guide to uncovering the problem-solving story your organisation should be telling.
Are You Telling A Story - Or Just Sending Messages Into The Void?
Are you telling a story - or just sending messages into the void?
1. What’s your organisation actually saying?
2. Would each member of your team explain what your organisation does - and why it matters - in the same way?
3. Do people feel something when they see or hear your message?
4. Do customers, clients, or staff ever repeat your message back to you?
5. Is your message consistent - or does it keep changing?
6. Is your message rooted in a real-world problem that you solve?
7. Does your messaging only show up in marketing - or does it shape how you actually work?
8. Is your messaging evolving - or stuck on repeat?
(Totally optional - but we’d love to know.)
Almost there!
Where should we send your personalised StorySCORE Report?
We’ll never share your details. We’ll only use this information to send you your personalised report and your free guide PDFs. And we’ll only get in touch when we’ve got something genuinely useful to say. You can read our Privacy Policy here.
Step: 
“Stories are everywhere. It’s just a matter of seeing them.”
Lisa Cron - Wired for Story