50 Pictures
DON'T SHOOT...
...another fact-packed video!
It's time to tell a Damn Good Story.
It's time to tell a Damn Good Story.
Facts v Friction
Your organisation has lots to say - and the facts to back it up. But in a totally fact up world, can you even get a word in edgeways?
Not unless you tell a Damn Good Story.
Stories are information PLUS emotion. They're struggles, stakes, surprises. Friction not facts.
Story-driven videos don't just hit between the eyes and ears - they punch in the gut, pull at the heart, light a fuse in the mind, and sometimes squeeze a little squeak from the bum too.
They're also a lot more fun than facts. (And that's a fact!)
Not unless you tell a Damn Good Story.
Stories are information PLUS emotion. They're struggles, stakes, surprises. Friction not facts.
Story-driven videos don't just hit between the eyes and ears - they punch in the gut, pull at the heart, light a fuse in the mind, and sometimes squeeze a little squeak from the bum too.
They're also a lot more fun than facts. (And that's a fact!)
Keep It Real
Marketing shouldn't feel like marketing. It should feel like a Damn Good Story. And Damn Good Stories are about real people with real purpose overcoming real problems in a real place.
At 50 Pictures, we don't care about trends, viral moments, or the "next big thing" in digital marketing. We care about stories - real ones.
At 50 Pictures, we don't care about trends, viral moments, or the "next big thing" in digital marketing. We care about stories - real ones.
"Stories are up to 22 times more memorable than facts alone."
Jennifer Aaker
Stanford Graduate Business School
Stanford Graduate Business School
People, Not Plots
People connect with people, not plots. We learned this lesson telling stories for the BBC, ITV, Channel 4, Channel 5, and Netflix.
Along the way, we built a StoryFINDING-to-StoryTELLING Process - a system that cuts out the guesswork and puts purpose-driven people at the heart of every story.
With our process, you go steadily and easily from one solid step to another. Momentum builds. Clarity sharpens. And before you know it, you've got a Damn Good Story. A story that W.O.R.K.S for you, whether you're telling...
Along the way, we built a StoryFINDING-to-StoryTELLING Process - a system that cuts out the guesswork and puts purpose-driven people at the heart of every story.
With our process, you go steadily and easily from one solid step to another. Momentum builds. Clarity sharpens. And before you know it, you've got a Damn Good Story. A story that W.O.R.K.S for you, whether you're telling...
"How we came to
be"
Not just your origin story - your "Why the hell we exist" story
This is how you turn your backstory into a best seller - showing the problems you set out to solve and making people care about what you do and why you do it.
Not just your origin story - your "Why the hell we exist" story
This is how you turn your backstory into a best seller - showing the problems you set out to solve and making people care about what you do and why you do it.
"What we believe in"
If you don't stand for something, you stand for nothing
These stories prove your principles in action. They help customers, staff, and newbie employees get what you stand for - and why they should care.
If you don't stand for something, you stand for nothing
These stories prove your principles in action. They help customers, staff, and newbie employees get what you stand for - and why they should care.
"Why we do this"
Show them, don't tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real. These stories pull people in and allow them to experience your world firsthand.
Show them, don't tell them
This is often Behind-the-Scenes, Day-in-the-Life, Observational Documentary stuff. Candid, raw, and real. These stories pull people in and allow them to experience your world firsthand.
"Where we're heading"
Looking forward to the future
Vision stories - Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel, and claim your space as a pioneer, setting the agenda instead of reacting to it.
Looking forward to the future
Vision stories - Product Launches, Insights, Big Ideas, Hopeful Stuff. This is where you actually do reinvent the wheel, and claim your space as a pioneer, setting the agenda instead of reacting to it.
"How things
work"
No one reads the manual
Explainers. Product Demos. Step-by-step guides that cut confusion and make things click. If you want people to understand how your product, service, or even the whole organisation works - without boring them to death - this is how you do it.
No one reads the manual
Explainers. Product Demos. Step-by-step guides that cut confusion and make things click. If you want people to understand how your product, service, or even the whole organisation works - without boring them to death - this is how you do it.
"What lasting differences we've
made"
Proof beats promises
Before-and-Afters. Real, measurable, undeniable change. If you want people to believe in what you do, show them the results.
Proof beats promises
Before-and-Afters. Real, measurable, undeniable change. If you want people to believe in what you do, show them the results.
"We're not what you
think"
Change the narrative
Case Studies. Customer Testimonials. Problem-solving. If people have doubts, this is where you flip the script and prove them wrong - with real stories, real results, and zero marketing jargon.
Change the narrative
Case Studies. Customer Testimonials. Problem-solving. If people have doubts, this is where you flip the script and prove them wrong - with real stories, real results, and zero marketing jargon.
Finding and Telling a Story that W.O.R.K.S.
We hate acronyms as much as you do, but when you want to find a Damn Good Story, our 50 Pictures W.O.R.K.S. Q&A sessions really work. So here's the gist:
1. We listen and research to gather as much information as we can.
2. We use this Story Stuff to generate multiple story ideas.
3. We test every idea against your objectives.
4. The strongest idea pops out.
5. That's it!
So how do we test story ideas? By asking five questions that spell out the word W.O.R.K.S...
1. We listen and research to gather as much information as we can.
2. We use this Story Stuff to generate multiple story ideas.
3. We test every idea against your objectives.
4. The strongest idea pops out.
5. That's it!
So how do we test story ideas? By asking five questions that spell out the word W.O.R.K.S...
-
Wonder QuestionWhat's most inspiring about this story?W
-
Originality QuestionWhat makes this story different? (If it's been done before, why bother?)O
-
Reach QuestionWho cares?R
-
Kindle QuestionWhat feeling will this ignite? (Emotion is everything.)K
-
Shift QuestionWhat change in behaviour will this story prompt?S
-
These five questions generate five single-word answers that reveal your strongest story idea and guide every creative decision in the StoryTELLING phase. So yes, W.O.R.K.S. is an acronym (sorry) but at least it's not a crapronym!
Still here?
If you want a quick, play-it-safe, fact-packed video that ticks a few marketing boxes, we're not the people you're looking for.
But if you want an authentic story that stops people mid-scroll, makes them think, makes them laugh - maybe even makes them angry or upset - and generates the results you need, then this is where your story begins.
But if you want an authentic story that stops people mid-scroll, makes them think, makes them laugh - maybe even makes them angry or upset - and generates the results you need, then this is where your story begins.
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Read our StoryFINDING GuideFind out more about our process, with our handy guide on How To Find a Story That W.O.R.K.S.
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Then book a Discovery CallWhere we can gather around a flickering screen for a 50-minute chat and get your story started.
"Trust the process. Your time is
coming. Just do the work, and the results will handle themselves."
Tony
Gaskins
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